Sarah Palin's Role in the Republican party

http://www.pbs.org/kcet/tavissmiley/video/656.html?playertype=quicktime;speed=320;media=%2Ftavissmiley%2Ftavisclip_rnc_panel_320.wmv%2C%2Ftavissmiley%2Ftavisclip_rnc_panel_480.wmv%2C%2Ftavissmiley%2Ftavisclip_rnc_panel_320.mov%2C%2Ftavissmiley%2Ftavisclip_rnc_panel_480.mov;version=1.0;playertemplate=%2Fkcet%2Ftavissmiley%2Fvideo%2Fvideo.tmpl;basepath=%2Fkcet%2Ftavissmiley%2Fvideo%2F656.html;prefchange=1

This link takes you to a video where a set of analysts try to understand the republican's decision to add a female character as their vicepresidential choice. They try to explain how the fact that we live in a patriarchal society influences the way the public reacts to these female figures.